The Mystery of The Red Running Shoes!

How come a local search for red running shoes nets no results for Thunder Bay local businesses? 



The fact is that unless a retailer in Thunder Bay tells Google that it has red running shoes, Google will not present their content and many Grade A potential customers will never know!  But they’ll know the big box stores have them.  That’s not a mystery, it’s a tragedy! Why?

In this story there happened to be Thunder Bay retailers that carried red running shoes. The problem was that they had no way of getting that particular item indexed by Google! Or at least they didn’t think they could!!!!

Here’s where the tragedy turns into a superhero story! One of the Thunder Bay retailers was introduced to ShopThunderBay.com, Thunder Bay’s premiere platform exclusively for local businesses! They discovered that the platform actually creates unique web addresses (URL’s) for individual products and services! What does that mean? Well, now there’s powerful content housed on a vibrant website that Google easily understand (we call these Marketplace Items).  So when local Thunder Bay residents do a search like ‘red running shoes’ or ‘red running shoes Thunder Bay’ or ‘red running shoes near me’ NOW Google can connect the searcher with a local business!

You can even add video to really make your content shine through!

 

Everyone wins! The girl gets her red running shoes, the local business makes a sale, Thunder Bay keeps more money in their local economy and that means a better Thunder Bay!!!